Physical activity is important at any age, but by encouraging your children to be active, you can help them gain an appreciation for a healthy lifestyle at a young age.

Since 1978, The HERSHEY^®‘S Track & Field Games has helped more than 10 million children get active and learn valuable lessons such as sportsmanship and hard work. Now in its 34th year, HERSHEY’S Track & Field Games hosts thousands of boys and girls, ages 9 to 14, in nearly 4,000 North American communities. They will compete this spring and summer in track and field events ranging from the standing long jump and softball throw to a variety of running and relay races – and all at no cost of entry. All you need is a pair of shoes.

To program culminates each year with the HERSHEY’S Track & Field Games North American Final Meet in Hershey, Pa. Held each year in August, the North American Final Meet hosts 450 outstanding young participants in a fun and exciting, all-expenses paid weekend trip to Hershey. During the weekend, participants tour the world’s largest chocolate factory and visit Hersheypark amusement park, among other exciting activities.

Nine-time Olympic gold medalist Carl Lewis and Olympic decathlon legend Rafer Johnson will again return as HERSHEY’s Track & Field Games ambassadors in 2011.

To further encourage physical activity among kids and families, Hershey is teaming up with the Nike Reuse-A-Shoe program to collect old, worn-out athletic shoes to be recycled into Nike Grind, a material used in creating athletic and playground surfaces, as well as select Nike products. Program participants will be invited to bring used athletic shoes to state and provincial meets, which will then be recycled into Nike Grind. A HERSHEY’s Track & Field Games playground will be awarded to a participating local community as part of the program’s work with Nike’s Reuse-A-Shoe program. Since its inception in the early 1990′s, Nike’s Reuse-A-Shoe program has recycled more than 25 million pairs of athletic shoes into Nike Grind.

So lace up your children’s favorite pair of sneakers and get ready to cheer them on at the finish line! To learn more about HERSHEY’S Track & Field Games, and to find a local event in your area, please visit Hershey’s.

Hershey’s graciously offered one Prize pack as a giveaway to one of my readers. Check out what is included…

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